The World is moving towards the standardisation. Customers have clear perception about a business outlet including its ambience, availability of products, behaviour of staff and many other factors, which are essential for a store to be of certain standards or simply by saying World Class.
Mystery Audit, which is also known as mystery shopping, is a service provided by an independent body who train people to behave like true shoppers and hired by a brand to visit their outlets and check the perception of customers about these outlets. The independent report of findings helps the brand to improve its business and to get closer to the expectations of customers. From Mc. Donald’s to Apple all these brands hire such services to be leaders in their businesses.
Mesh can provide these services to any brand working in Pakistan. We have developed a team of mystery shoppers and open to train new resources for mystery audits.